Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.
It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user.
Benefits of SEO (Search Engine Optimization)
# Create a better and more user friendly website
# Find new customers and assist growth
# Explore new markets
# Achieve better conversion rates
# Build brand awareness through better rankings
# Build a dedicated fan base via newsletter
# Stay in-synch with latest developments
# Bypass competition
# Your business 24×7
# SEO is good for social media
Mirage Web Ltd, UK helps to Increased visibility, cost effectiveness and accessibility leads to the higher sales. SEO is one of the most cost-effective ways of marketing. If the site is properly designed and optimized then it has a longer standings compared to the Pay Per Click Advertising.